Peitho is a private laboratory and the engine it built. The two are one identity: the laws published on this site are the laws the engine applies. The laboratory is a property of Direct Response Industries, LLC.
THE PROPERTIES
Where the laws are at work.
CopyScorerthe Peitho reading, exclusive provider.
TheCopyWallthe record of captured persuasion: the funnels, letters and emails the laboratory collects, as they were sent.
VSLStudio Prothe letter made into the video, built against the reading.
The DNA of Copythe readings, taught.
Each of them carries the laboratory’s mark. This site does not; it is the thing the mark points at.
Reading this site.
Nothing here is for sale. The laws are published with the tests they passed, named. The instruments, and the bars they were held to, are not. Persuasion happens inside the reader; we measure it there, on the copy alone.
Contact.
Direct Response Industries, LLC · Baltimore, Maryland
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